Bachelor of Business Administration
A comprehensive four-year degree program with a 2+2 structure. The first two years (Diploma) focus on foundational business knowledge, while the final two years build advanced analytical and strategic capabilities with strong AI integration throughout.
Program Structure
A 2+2 pathway from Diploma to full BBA
Foundation Years
Diploma Level
Build core business knowledge with focus on Remember, Understand, and Apply levels of Bloom's taxonomy.
Key Areas:
- Introduction to Business Management
- Marketing Fundamentals
- Financial Mathematics
- AI Business Applications
- Business Communications
- Organizational Behavior
Advanced Years
BBA Completion
Develop strategic capabilities with focus on Analyze, Evaluate, and Create levels of Bloom's taxonomy.
Key Areas:
- AI and Business Strategy
- AI Ethics, Risk and Governance
- People Management and Leadership
- Business Statistics
- Finance for Managers
- Business Policy & Strategy
Program Learning Outcomes
Graduates of the BBA program will be able to:
Apply core business concepts to analyze organizational functions in diverse contexts
Communicate effectively in oral, written, and digital formats for diverse audiences
Evaluate ethical, sustainable, and socially responsible business practices
Analyze quantitative and qualitative data for evidence-based decision-making
Develop innovative strategies demonstrating adaptability and entrepreneurial thinking
Lead and collaborate in multidisciplinary teams with cultural competence
Prior Learning Assessment
CEA University Institute recognizes your existing knowledge and experience through our PLA policy:
- Up to 21 credits for prior academic coursework
- Up to 15 credits for professional experience
- Portfolio assessment available
- Faculty review ensures quality
Build Your Business Future
Earn a comprehensive business degree with cutting-edge AI integration.