International Marketing

Marketing strategies for international markets, including market selection, adaptation vs. standardization, and global brand management.

3 Credits

12 weeks

BBA

Course Information

Course Code: IBUS 305
Credits: 3
Duration: 12 weeks
Level: 300-Level
Prerequisites: BUSI 103

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Learning Outcomes

Analyze international market opportunities

Apply global marketing strategies

Evaluate market adaptation decisions

Design international marketing campaigns

Part of These Programs

Bachelor of Business Administration

4-year degree program

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